Include Promotions

An enthusiastic marketing, promotions or creative services staff who are involved in a solutions project from the start can be a major asset.

  • Promotions staff often see solutions content as a unique selling point for the audience, giving them a reason to watch.
  • Promotions can highlight solutions journalism as an investment in making the community a better place.
  • Solutions journalism can be promoted in image and “proof of performance” spots, both reinforcing a station’s overall brand and as a point of difference in the market.

“We remind [viewers] there is an issue but also tell what people are going to do about it…so you don’t feel helpless.”

Ronda Gibbons White headshot
Ronda Gibbons White
Marketing Director, KPHO/KTVK (Phoenix, AZ)