Embrace the Brand

When solutions journalism fits a station’s existing identity and the connection is reinforced on air and online, it can more easily take root.

  • A newsroom that values enterprise can define solutions journalism as enterprising to encourage more of it.
  • In a newsroom that sees itself as innovative, solutions journalism can represent a new way of telling stories.
  • Common language in promos, intros, stories and tags can help identify the solutions approach for the newsroom and the audience.

“Our brand is Arizona’s Family. [Solutions journalism] falls into exactly what we stand for. We want a better Arizona. It’s where we want to be.”

Blanca Esparza-Pap headshot
Blanca Esparza-Pap
Station Manager, KPHO/KTVK (Phoenix, AZ)