Use Social Media
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I. Introduction (15m)
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II. Storytelling (40m)
- Introduction
- Opoids in prison: How one state's success could work in Maine
- Wickenburg district using 4-day week to woo, keep teachers
- School suicide screening program in Ohio leading to fewer deaths
- Police business checks lead to drop in crime
- Land Bank discussing its impact on Cleveland over the last 10 years
- More restaurants seeking to appeal to your eardrums as much as your taste buds
- Plan G: How Georgians are taking control of the climate conversation
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III. Engagement (25m)
- Introduction
- Involve the Community
- Build Interest
- Solicit Story Ideas
- Use Social Media
In Atlanta, WXIA’s Caged in Cruelty investigation was followed by a Facebook live discussion that drew 20,000 views. Reporter Rebecca Lindstrom repeatedly reminded the audience that the focus of her investigation was on animal welfare solutions in place elsewhere and how different the system is in Georgia.
Lindstrom was invited to conduct an Ask Me Anything (AMA) forum on Reddit, where she fielded more than 800 comments and questions over a six-hour period.
Her investigation also sparked action. "Within three days of our story, a lawmaker once debating what to do to help, had scheduled a meeting with legislative staff to draft five reforms for a bill in the upcoming session,” Lindstrom said. Two community meetings to discuss how to push for those reforms were also scheduled.
