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  1. Learning Lab
  2. Toolkits & Guides
  3. TV Playbook

More restaurants seeking to appeal to your eardrums as much as your taste buds

TV Playbook Illustration

TV Playbook

Course Content
  • I. Introduction (15m)
    • How to Use this Playbook
    • Stations
  • II. Storytelling (40m)
    • Introduction
    • Opoids in prison: How one state's success could work in Maine
    • Wickenburg district using 4-day week to woo, keep teachers
    • School suicide screening program in Ohio leading to fewer deaths
    • Police business checks lead to drop in crime
    • Land Bank discussing its impact on Cleveland over the last 10 years
    • More restaurants seeking to appeal to your eardrums as much as your taste buds
    • Plan G: How Georgians are taking control of the climate conversation
  • III. Engagement (25m)
    • Introduction
    • Involve the Community
    • Build Interest
    • Solicit Story Ideas
    • Use Social Media
  • IV. Case Studies (35m)
    • KSHB (Safe KC)
    • KXAN (Save Our Students)
    • KPHO/KTVK (State of Our Schools)
    • KGTV (Transparency Project)
    • WGME (Working Solutions)
    • WBBM
    • WXIA
  • V. Best Practices (40m)
    • Introduction
    • Reinforce the Concept
    • Set Clear Goals
    • Beat the Clock
    • Dig the Data
    • Enlist Assistance
    • Embrace the Brand
    • Include Promotions
    • Engage the Audience

This day-turn for the morning newscast shows how different solutions to a common problem actually work. It includes visual evidence of success and makes sure to note what may stop others from adopting the approach.

STORY BY

Vince Gerasole headshot
Vince Gerasole
WBBM (Chicago, IL)
MORE WBBM-TV STORY EXAMPLES
Check out SJN's Story Tracker for more solutions journalism from this station.

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