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  1. Learning Lab
  2. Toolkits & Guides
  3. TV Playbook

Land Bank discussing its impact on Cleveland over the last 10 years

TV Playbook Illustration

TV Playbook

Course Content
  • I. Introduction (15m)
    • How to Use this Playbook
    • Stations
  • II. Storytelling (40m)
    • Introduction
    • Opoids in prison: How one state's success could work in Maine
    • Wickenburg district using 4-day week to woo, keep teachers
    • School suicide screening program in Ohio leading to fewer deaths
    • Police business checks lead to drop in crime
    • Land Bank discussing its impact on Cleveland over the last 10 years
    • More restaurants seeking to appeal to your eardrums as much as your taste buds
    • Plan G: How Georgians are taking control of the climate conversation
  • III. Engagement (25m)
    • Introduction
    • Involve the Community
    • Build Interest
    • Solicit Story Ideas
    • Use Social Media
  • IV. Case Studies (35m)
    • KSHB (Safe KC)
    • KXAN (Save Our Students)
    • KPHO/KTVK (State of Our Schools)
    • KGTV (Transparency Project)
    • WGME (Working Solutions)
    • WBBM
    • WXIA
  • V. Best Practices (40m)
    • Introduction
    • Reinforce the Concept
    • Set Clear Goals
    • Beat the Clock
    • Dig the Data
    • Enlist Assistance
    • Embrace the Brand
    • Include Promotions
    • Engage the Audience

This piece is a follow-up story on a program aimed at dealing with the problem of blighted and abandoned homes. The station had previously reported on how the program worked; this story includes evidence of results.

STORY BY

Jordan Vandenberge headshot
Jordan Vandenberge
WEWS (Cleveland, OH)
MORE WEWS-TV STORY EXAMPLES
Check out SJN's Story Tracker for more solutions journalism from this station.

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