Engage the Audience

Create or use existing systems for soliciting audience input and solutions story ideas.

  • Consider an online form embedded in the sidebar of every digital solutions story or a dedicated email address using the title of a solutions project.
  • A Facebook group created for a solutions project can surface new story ideas if the newsroom assigns staffers to read and respond to posts.
  • Town hall meetings, “pop-up newsroom” events and other engagement efforts can keep the conversation going.

“Our viewers and users have connected with us unlike any initiative I’ve seen in my decade at KXAN. They continue engaging with us, sending story ideas and encouraging our team to keep going.”

Josh Hinkle headshot
Josh Hinkle
Director of Investigations, KXAN (Austin, TX)