What some West Coast brands are doing to keep sales flowing during stay-at-home orders

During the COVID-19 pandemic, food industry leaders, specifically those in the organic and health food category, are trying to figure out how to keep their businesses afloat. Nature’s Path has increased hourly pay of its workers and donated thousands of cases of food to charitable organizations, while smaller organizations like Down to Cook have shifted to direct to consumer models.

This is a rapid response story about a coping strategy. Due to the urgent crisis, we are relaxing the ‘evidence of effectiveness’ criterion for solutions coverage on COVID-19 to capture early stage, improvisational, and experimental responses that cope with the pandemic.

Related Stories