What Big-City Museums Could Learn From This “Company Town” for Art


The Massachusetts Museum of Contemporary Art (MASS MoCA) uses an innovative business model to stay afloat, relying on both internal and external projects and revenue streams to make a change in the North Adams community. The museum displays contemporary art but also has invested in property around the city, renting to local businesses and encouraging visitors to take notice in their creative projects inside and outside the museum walls.

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