Twitch-inspired live streams could be the future of political fundraising

Hovercast is a technology startup helping democratic organizations add interactivity to virtual events. The model, which has been used by prominent political candidates such as Bernie Sanders, uses interactive live-streaming features like on-screen highlighted comments, real-time donation meters, trivia questions, polls, videos, and animated GIFs to collect donations, sign up campaign volunteers, and encourage other types of voter engagement. The model is inspired by video gaming platforms that are geared towards younger audiences, which is one of the demographic groups engaging in the virtual events.

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