To create meaningful change, apparel brands need to pursue sustainability at the industry level

In the past, apparel companies were not given financial rewards for acting sustainably, and therefore, on the whole, saw no reason to encourage customers to do so. But now, by investing in industry-level research and developments to clue consumers into their sustainable behaviors, the Sustainable Apparel Coalition is working to change this. The Coalition provides clothing store customers with the sustainability equivalent of a nutrition label, hoping to both encourage sustainable consumption from consumers, and incentivizing environmentally-friendly practices for producers.

Related Stories