The 'Army Of Environmental Super Voters' Is Growing, And Marching On City Hall

The Environmental Voter Project has contacted nearly 6.2 million non-voters that care about the environment in 17 states since 2015, estimating that over 733,000 of them now vote regularly. They identify voters using demographic and behavioral data, verify the data using surveys, and apply algorithms to predict “super environmentalists,” focusing on people who don’t vote. They concentrate on local elections, such as mayoral races, and call, text, and knock-on voters’ doors. They also fundraise, increasing donations from about $475,000 in 2017 to nearly $2.7 million in 2020, mostly from small donors.

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