Save the Poor by Selling Them Stuff — Cheap

Despite the trillions of dollars of aid money, donations, and goods gifted to impoverished nations each year, the cycle of poverty fails to break, and conventional thinking has shifted to believing that the poor are best served through opportunity, rather than charity. The concept of "marketing to the base of the pyramid' - creating goods and services catered to the wants and needs of the poor that they purchase at an accessible price - started out as somewhat controversial, but is proving in many cases to be more sustainable and empowering than traditional methods of philanthropy.

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