North Carolina's Latino residents are more vaccinated than the non-hispanic population


Hispanic residents in North Carolina went from having one of the lowest vaccination rates to one of the highest. The health department ran bilingual ads on a variety of media types, including social media and held virtual town halls and Facebook Live events. They also paid community health workers in each county to use their existing relationships with Latino residents and improve access to information about the vaccine and to the vaccine itself. Outreach from trusted ambassadors has proven more effective among communities that have deep mistrust of institutionalized structures.

Related Stories