New Certification Helps Brands Communicate Their Commitment to the Environment

Climate Neutral, a San Francisco-based nonprofit, is creating a brand label that identifies companies that are offsetting and reducing their greenhouse gas emissions. Companies can purchase carbon offsets, where they can balance out their own greenhouse gas emissions by investing in other environmental projects around the world. While some experts encourage businesses to reduce their own carbon footprint first, purchasing offsets could be a good step toward introducing more sustainable practices.

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