Mountain athletes push progress over perfection in climate fight

Since 2007, Protect Our Winters (POW) has engaged outdoor athletes to advocate for climate change. They believe in “imperfect advocacy,” in which they focus on corporate polluters whose habits can create larger-scale change, rather than putting the impetus for change solely on individuals. In doing so, they have been able to successfully engage athletes in their mission, build a partnership with the Climate Action Corps, a coalition of outdoor outfitters working for change at a corporate-level, and host rallies to sway public officials.

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