Minnesota COVID-19 outreach focuses on vulnerable communities of color

To extend aid to the Minnesotans most vulnerable to the coronavirus, state and local health departments, backed by $4 million in state funding and by community groups' on-the-ground help, conducted an extensive campaign of culturally appropriate outreach to offer free COVID-19 tests and healthcare advice. The efforts have included one-on-one contacts, email blasts to free-school-lunch recipients, and TV and radio ads on media targeting Black, Latinx, immigrant, and refugee populations. Immigrant communities and people of color have been disproportionately hit by the pandemic.

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