How organizers in rural North Carolina are bridging racial and class divides

Canvassers with Down Home North Carolina approach conversations with voters not as an opportunity to promote their cause or ideology, but as a chance to learn about voters' personal experiences and how those experiences shape their approach to political issues. The strategy, called deep canvassing, is based on active listening and nonjudgmental discussion and was found in one study to be more effective than traditional canvassing in winning over rural swing voters.

Related Stories