Can Flexible Pricing be Fair?

San Francisco is using technology to calculate the cost of parking throughout the city, depending on the demand in specific neighborhoods at any given time. While critics were wary of the effect flexible pricing would have on lower-income residents, the pilot program resulted in lower parking costs on average and demonstrated that flexible pricing could promote equity. In other cities around the world, flexible pricing systems implemented through the use of technology have been effective in raising revenue from higher-income people and neighborhoods to reduce prices and reinvest in equitable solutions.

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