As a North Jersey Farmers Market Goes Virtual, It Finds a New Kind of Community


In order to keep local farms and businesses afloat, the Metuchen Farmers Market in North Jersey went virtual. Volunteers for the market enlisted the help of the Canada-based Local Line to build the market's platform, which allows customers to place orders online for a weekend pickup.

This is a rapid response story about a coping strategy. Due to the urgent crisis, we are relaxing the ‘evidence of effectiveness’ criterion for solutions coverage on COVID-19 to capture early stage, improvisational, and experimental responses that cope with the pandemic.

audio Interview with journalist

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