Assess Your Presence and Reach

Six people sitting at a table on a rooftop deck


Are your reporters well-connected in the communities they are covering? How are you currently engaging them? Is your reporting accessible in terms of language and platform? Do you understand how the community currently assesses information? Are you reinforcing power dynamics by going to the same interlocuters over and over? Before designing engagement activities, this step of assessment is very important. The Listening Post Playbook again has some excellent guidance in this area.