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How vaccination became 'hip' in the '50s, thanks to teens

Erin Blakemore

April 27, 2021 |

National Geographic |

Text |

800-1500 Words

Response Location: United States

In the 1950s, the National Institute for Infantile Paralysis launched a nationwide public health campaign to encourage teenagers to receive the polio vaccine. Tactics included interviewing and recruiting teenagers to be spokespeople to better frame messaging around vaccine hesitancy and make the act of getting the vaccine "cool."

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