A solutions section that funded the future

On the verge of financial collapse in 2015, Nice-Matin, a legacy publication in the South of France, decided to develop a new product to warrant the launch of its subscription program: a news section devoted to solutions-oriented reporting. The digital offer, priced at 9,90 euros a month, also provided unique access to events, designed in part to involve the readership in shaping the focus of editorial coverage and to create opportunities for members of the community to meet one another. Over the following one and a half years, the newspaper attracted 7,000 paying subscribers and produced between 10 and 30 solutions-oriented stories every month.