Solutions journalism approach spreads through climate communications

Bicol Umalohokan (BU), a Facebook-based communication support group for Filipino seed-savers, tailored its social media content strategy for a climate action campaign to SJN's four pillars of solutions reporting. This strategy gained the support of Bulatlat, an alternative online publication in the Philippines, and led to organic engagement. Its collaboration with SJN-accredited trainer Portia Ladrido for a webinar series on solutions journalism piqued interest as well, with one student participant making solutions journalism her undergraduate thesis topic and another SJ trainer proposing BU's approach to a Southeast Asian NGO for a hybrid webinar as one of solutions journalism's digital strategy methods.