Audience engagement
Ruth’s story, 'Mombasa Non-profit Paves Way for Inclusive Maternal Healthcare for Key Population Women,' had 1,700+ viewers, 35 X impressions, and 10+ reports. The story was shared to County Health Department WhatsApp group by Reachout Centre Director.
A story about access to health care really clicked
A solutions story about a health care clinic that serves individuals with substance abuse disorders in Mombasa, Kenya, received almost five times the usual number of views on the site of the news outlet, Media for Nature. The story’s link was shared by the reporter, Ruth Keah, on her social media, which has a broad following. Moreover, the Mombasa County Health Department’s WhatsApp group engaged with the story, led by the director of the Reachout Center Trust, who responded positively to the solutions focus, which showed how people accessed care services without discrimination. Daniel Otunge of Science Africa, who is a media contact on the project, said incorporating visuals and multimedia helped propel the audience engagement. He added, “The solutions journalism approach helped highlight and foster appreciation for the critical work of nonprofit philanthropies in promoting inclusivity in access to critical health care services, particularly for key population groups, such as people suffering from drug abuse.”
A solutions story about a health care clinic that serves individuals with substance abuse disorders in Mombasa, Kenya, received almost five times the usual number of views on the site of the news outlet, Media for Nature. The story’s link was shared by the reporter, Ruth Keah, on her social media, which has a broad following. Moreover, the Mombasa County Health Department’s WhatsApp group engaged with the story, led by the director of the Reachout Center Trust, who responded positively to the solutions focus, which showed how people accessed care services without discrimination. Daniel Otunge of Science Africa, who is a media contact on the project, said incorporating visuals and multimedia helped propel the audience engagement. He added, “The solutions journalism approach helped highlight and foster appreciation for the critical work of nonprofit philanthropies in promoting inclusivity in access to critical health care services, particularly for key population groups, such as people suffering from drug abuse.”