Build Trust with Your Audience: Mission Statements for Democracy and Civic Life Coverage
Research has found that people need to know why they are getting information in order to make sense of it effectively. Journalism hasn’t typically done a great job of explaining what we do and why — “Journalism is very important” is not enough — but a thoughtful and human mission statement can help your newsroom address this crucial information gap. Join Trusting News, Hearken, Good Conflict and SJN on June 18 for an interactive workshop, and build yours with us. We’ll help your outlet create a mission statement and even answer community FAQs.
