Do Good, Do Well, Make $ with Solutions Journalism

An Accelerator program participant shares her thoughts in a kick-off gathering

Results are starting to roll in from the Solutions Journalism Revenue Accelerators we’ve been running with Blue Engine Collaborative. The goal is to turn solutions journalism into newsroom funding and community support, and that seems not only to be happening, but also to be generating ideas other newsrooms can learn from.

We’ll have more info coming when the Accelerators wrap up completely, but for now we have some exciting numbers. Forty participating newsrooms have so far racked up around $3 million in funding. That’s a good number. Here’s another: 94% of those newsrooms said solutions journalism has been equally important as or more important than factors like audience size when they’re pitching to potential funders.

We’re also learning about how to turn solutions coverage to revenue, like how editorial and revenue teams can collaborate without violating ethical boundaries, and how solutions journalism can help a newsroom attract brand-new donors. There are even more numbers and ideas for your own fundraising in a popular recent post. We hope it helps you fund the work you’ve devoted your life to.