Breaking News (Is Disproportionately Covered)

Welcome to the context era

A growing body of journalism and media research suggests two things. First, people are overwhelmed by how much media is out there. Second, newsrooms publish a much higher proportion of breaking news than people actually seek out. As it happens, part of the answer to both issues is the same: Help people understand. Frank Mungeam of the Local Media Association recently sketched out how to build loyalty and passion for your reporting (including adding in solutions journalism).