Revenue Playbook

Intermediate

2 hours, 30 minutes

FOR:

Journalists

What you'll learn

How to anchor solutions journalism as an editorial product around which to build revenue strategies.

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Course Content

I. Introduction (10m)
- Why is asking for money different with solutions journalism?
II. Leveraging solutions journalism for revenue (110m)
III. Solutions journalism as marketable editorial product (10m)
- Introduction
- Signposting and messaging tips and language
IV. Tracking the impact of solutions reporting (20m)

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