CTN practices help expand readership among underrepresented audiences

After the Beacon's Managing Editor, Smriti Jacob, participated in SJN's pilot Complicating the Narratives (CTN) training, she incorporated a CTN lens in her coverage. According to Jacob, the stories crafted using this deep-listening practice helped diversify the Beacon’s audience and drew interest from freelancers, especially journalists of color. Jacob said the Beacon has had “a big gain in diverse readership” in 2020. “I've had Black journalists contact me to write for us, to freelance for us. That comes from the nuanced stories,” she said.