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  • How South Africa used soccer to help end domestic violence

    Terry O'Reilly

    March 14, 2019 |

    CBC |

    Radio |

    Over 15 Minutes

    Response Location: South Africa

    Changing a culture of domestic violence begins with acknowledging the issue. The beer brand, Carling Black Label, generated a surge of media coverage and discussion surrounding the issue of domestic violence in South Africa. Acknowledging the link between alcohol use and domestic violence in South Africa, the company used the reach of a major sporting event to send a message about the culture of domestic violence—“no excuse.”

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