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Süddeutsche Zeitung is improving the way media reports on political polls

Sarah Toporoff

February 13, 2018 |

Global Editors Network (GEN) Editors Lab |

Text |

Under 800 Words

Response Location: Germany

In 2017, German newsroom Suddeutsche Zeitung began reporting election polling numbers in such a way that the uncertainty of the poll—caused by a limited sample size or respondents lying to pollsters—was visualized in the reporting. Through this method, information is conveyed to readers but in such a way that doesn’t erase uncertainty and doubt about the results.

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