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  • The birth of the Black is Beautiful movement

    Precious Adesina

    August 03, 2020 |

    BBC |

    Text |

    1500-3000 Words

    Response Location: United States, New York, New York

    The African Jazz-Art Society & Studios (AJASS) kickstarted the Black is Beautiful movement with 1960s fashion shows elevating Black models with dark skin and full bodies, who agreed to keep their hair natural year-round. As events increased and photographs spread, and famous Black women adopted their style, natural hair became more normalized. The founders recently released a song called We Will Breath to empower black people to “take back control of the narrative surrounding their lives.” The group continues to inspire Black entrepreneurs, such as Rihanna, and encourages people to support Black businesses.

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