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  • In Lieu of Money, Toyota Donates Efficiency to New York Charity

    Mona El-Naggar

    July 26, 2013 |

    The New York Times |

    Text |

    800-1500 Words

    Response Location: United States, New York, New York

    Instead of following the traditional corporate model of financial philanthropy, Toyota gave its engineers to the Food Bank for New York City: trained in "kaizen" (Japanese for “continuous improvement). The engineers analyzed and improved the Food Bank's distribution systems, greatly increasing the Bank's efficiency and effectiveness in its anti-hunger efforts. By sharing the business model which made its own business thrive, Toyota's partnership with the city demonstrates how public-private collaboration provides a self-reliant, sustainable solution.

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