When a Haircut Is More Than Just a Haircut

Barbershops are a key part of Black Americans' culture, but the culture within those barbershops tend to be homophobic and alienating to LGTBQ individuals. To address this, a number of barbershops are catering specifically to the LGBTQ community by offering a safe and open space to get a haircut. They are able to cultivate this community through social media by using strategic tags, influencers, platforms, and outreach. A client describes the relief of having an accepting barbershop: "You just don't know how comforting it is walking into a place where you know you’re safe.”

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