Tribe aims to improve dental health by bringing smiles to the dental visit

The San Carlos Apache tribe in Arizona has been able to increase dental healthcare access for children through targeted outreach and an educational marketing campaign. The goal of the multifaceted approach is to address fears, both on the part of the child and parents, through education about going to the dentist. The result has been a significant uptick in the number of children's dentistry appointments and caregivers reporting that their children are no longer afraid.

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