Through PIF^2's social impact mobile game platform, users are playing it forward for charity

The startup PIF^2 is a “social impact mobile game platform” that partners with charities to raise money through ad revenue and in-game purchases. It hosts “game-a-thons” that target a younger demographic who can generate money for a charity by downloading and playing a game. The “game-a-thons” usually last about a week, after which charities receive a check from PIF^2 for up to 50% of the revenue that was generated. The game apps are currently created by independent developers, but the startup hopes to create its own games so that it can donate even more of the revenue proceeds to charity.

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