Three Approaches to Rural Rejuvenation

Despite the pandemic-induced economic slowdown, three small cities have managed to thrive due to successful economic development plans that have led to “rural rejuvenation” in an effort to attract young families to live there. The city of Taos, New Mexico has used a regional strategy to increase tourism while Durango, Colorado, chose to diversify the economy by focusing on its other resources such as high education, natural gas, and healthcare. Bozeman, Montana focused on nurturing local business instead of enticing outside businesses.

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