The chewing gum you don't mind stuck to your shoe

Did you know that the main ingredient in most chewing gum is a synthetic rubber, which resembles a close relationship to plastic? "It's called polyisobutylene," explains Anna Bullus, a British designer, "the same stuff you find in the inner tube of bicycle wheels." After realizing this, Anna decided to embark on a mission to recycle used chewing gum as a means of cleaning up the streets. What resulted was a way to create everyday products that include at least 20% gum, while simultaneously saving institutions money on what otherwise would have gone toward cleanup efforts.

audio Interview with journalist

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