The Bakery That's Owned by an Idea

Firebrand Artisan Breads hires people with high barriers to employment, such as people experiencing homelessness or who were formerly incarcerated. The higher-than-minimum-wage starting salary, paid time off, and insurance benefits provide sustainable and secure employment to people whose life circumstances make it harder to get a job. In order to raise capital while maintaining their employment model, the owner worked with lawyers to become a perpetual purpose trust, an alternative ownership model that allows the company to sell shares to private investors while ensuring their principles remain in place.

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