Süddeutsche Zeitung is improving the way media reports on political polls

In 2017, German newsroom Suddeutsche Zeitung began reporting election polling numbers in such a way that the uncertainty of the poll—caused by a limited sample size or respondents lying to pollsters—was visualized in the reporting. Through this method, information is conveyed to readers but in such a way that doesn’t erase uncertainty and doubt about the results.

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