Streaming Needs to Pay Artists More—but There's an Idea From China That Could Help

A music-streaming service in China has successfully created a revenue stream for artists who can monetize direct exchanges with their loyal fanbase. Platforms like Apple Music, Pandora, and Spotify are responsible for almost 80 percent of global music revenue but royalties to artists are generally low. Some applications and services in the United States have allowed artists to receive micropayments from fans but making the process easy and convenient would require the larger streaming services to cultivate direct exchanges and incentivize "a digital tip jar."

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