Stock photos trade in stereotypes–but they just got more diverse


The stock photo community is taking steps to offer more diverse options with a partnership by Getty Images, Dove, and GirlGaze to produce 5,000 newly available photographs of 179 women from 39 countries. The photos are their own collection on Getty's website and has customizable tags written by the subjects in the photo (recent ones include “blackgirlmagic,” “confident,” and “bosslady.” Already searches for terms like “strong women” and “women leaders” are up 187% and 202% respectively, and Getty plans to donate 10% of each licensing fee to promote further work in this area.

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