Seattle Is Using Psychology to Help People Avoid City Fines and Fees


By redesigning the notices it mails to people who owe the city money for pet licenses or traffic and parking fines, Seattle's Innovation and Performance project greatly improved payment rates. The effort, based on behavioral economics concepts making payment seem easier and more in tune with social norms, has pumped hundreds of thousands of dollars more into city coffers while sparing residents the hassles and greater costs of not paying fees and fines when they're due.

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