Promotoras: A community model with heart — and teeth


Promotoras is a model used in Latin America since the 1950s, where respected community members perform health outreach and host events to answer questions about healthcare access and treatments. The program seeks to ensure that Latinx communities are not prevented from receiving quality healthcare because of traditional obstacles such as distrust, lack of transportation, lack of insurance, or language barriers. Research and surveys consistently show that this model achieves success by improving access to health services for the majority of people they interact with.

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