Prizes With an Eye Toward the Future

Agencies across the corporate, government, and nonprofit sectors are recruiting ideas from the public by offering prizes for solving challenges. Prize incentives have spurred innovation for centuries, but fell out of favor as the preferred method in the 1800s. Now, prize-based incentives are back, in part because of a flood of new philanthropic money, and because prizes cast a wider net to a largely more educated and tech-savvy global population.

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