PreventEpidemicsNaija: How a Media Strategy Contributed to Increasing Epidemic Preparedness Awareness in Nigeria

We’re getting smarter about the way we’re addressing social problems. Patterns in the most effective solutions are emerging, such as making evidence-based decisions, accepting that humans act irrationally, and bringing people back together to build comprehensive solutions.

In India, videos made about the many social problems are secretly broadcasted in different villages to make people aware of the real problem and also aware of what they can do to fix it. Video Volunteers, an organization that coordinates these video productions, catalyzes community change through transparency and accountability.

Americans often want to connect to a cause beyond writing a check. Crowdsourcing is creating new forms of philanthropy globally, giving donors more choice and a stronger connection to the projects they fund.

Adolescent smoking remains a challenging health problem because of the allure of cigarette branding. Australia is piloting the transformation of cigarette packaging with a generic look that reduces the appeal of smoking. In Florida, the Truth campaign has exposed that cigarette companies targeted teenage consumers and, in response, created a set of new advertisements that presented the cigarette industry with transparency.

New York City black tar roofs cause a number of environmental problems, including air pollution, heat absorption that raises energy consumption, and storm water runoff in the sewer system. Efforts to turn these old roofs into green spaces cool the buildings, enable the containment of more rainfall, reduce sewer discharge, generate energy, and absorb carbon emissions. New York City has a pilot program offering financial help for green roofs.

Areas of High Point, North Carolina have suffered from crime, poverty, and neglect, until the city began implementing Operation Ceasefire, a policing program that uses data collecting, community support against crime. High Point is now leading the country in its success of Operation Ceasefire, boasting dramatic reductions in violent crimes, domestic abuse, robberies, and drug-related offenses.

The ability of social media and online civic participation to impact law and politics is still developing, but one social media tool - Friendfactor - was used successfully in New York to help bring about the passage of Gay Marriage Equality. It may be an indicator for how powerful platforms like this one will continue to play a role in societal growth and change.

New crowdfunding options can help even the smallest donor's contributions to have a meaningful impact, bolstering a sense of personal involvement, maximizing knowledge about causes, and inspiring greater participation.

In war zones, people have a difficult time finding clean water and safe areas to inhabit. Social media, smart phones, and technology applications are aiding in people’s survival. In Aleppo, Syria, the International Committee of the Red Cross posted a map on Facebook to show alternative sources of clean drinking water that reached approximately 140,000 people.

In India, 620 million people openly defecate outdoors, causing harm to hygiene, sanitation, food, and water resources. The president of India funded an initiative to build public toilets for the people in his country, but the people did not use them because of traditions and behaviors. The Total Sanitation Campaign is starting to change villagers’ minds by having local leadership persuade those who resist the toilets by holding community activities and creating special committees to maintain the sanitation.