In Brazil, 10 news outlets are teaming up to try to make journalism cool for young people

A news initiative in Brazil is tapping into the demographic of 15 to 24-year-olds by partnering with social media influencers. Ten news outlets produce journalism which is then converted into content by a diverse group of influencers who have large followings online. Research during the course of the project has shed light on what resonates with the youth and how to best engage with them.

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