How Tracking Can Improve Gender Representation in Sourcing from J-School to the Newsroom

Based on an approach that one participant termed “what gets measured gets done,” several Canadian media watchers and news organizations are prodding journalists to quote more women in news stories by auditing sources' genders in past stories. One Montreal Gazette reporter's tally of her newsroom's stories increased how many women were quoted in stories from 29% of stories to 42%. The Gender Gap Tracker tracked Canada's seven most influential news platforms, and saw an increase in the use of female sources in stories by 4% in less than two years, nearly as big a gain as in the previous 26 years.

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