How to Trick People Into Saving Money


A large number of Americans are "unbanked or underbanked"—meaning they are not tied to traditional financial institutions to manage their money—which makes saving difficult. Walmart has managed to serve this population with a debit card program called MoneyCard that provides financial incentives to users to regularly put aside money into a "vault." This approach effectively takes into account behavioral economics in terms of how humans approach short- versus long-term rewards. Launching in August 2016, the program's membership had grown more than 130% and savings increased by 38% by December 2016.

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