How To Get Meat Eaters To Eat More Plant-Based Foods? Make Their Mouths Water

Red meat consumption requires a great deal of water and land resources to produce and is even responsible for a large amount of greenhouse gases. To combat this, the Better Buying Lab is experimenting with marketing strategies to get people to buy more vegetarian and vegan items. After rebranding food with sensory descriptors like "Cuban" or "grilled", sales increased 13% in California and 76% in the UK. Influential brands like Panera are now increasing their efforts to continue this trend.

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